Where to Know - Al meets hospitality
Where to Know as the intelligent guest experience analyzer tailored for your hotels
See It in ActionWhat you gain from using Where to Know
Save time with auto review
analysis
Boost revenue by identifying
actionable insights
Leverage AI-powered guest
sentiment tracking
Monitor the full guest journey,
from pre-booking to post-stay
Where to Know began with two co-founders brought together by a shared passion for hotels and hospitality. We met as frequent travellers, bonded over loyalty programs and elite upgrades -and quickly realized something was missing in the guest experience cycle
Across thousands of hotel stays in over 70 countries, we saw the same problem again and again: meaningful guest feedback was often missed, buried, or scattered across platforms.
We knew there had to be a better way
With roots in global finance at ever core and enterprise tech at Oracle, we combined our strengths to build something new – a platform that helps hotels truly hear what guests are saying, across reviews, social media, and more.
Where to Know turns feedback into insight - and insight into action - so hotels can create the experiences guests actually want.
Verify the guests' reservation
information to ensure the accuracy of
the hotel reservation.
Track the guests' needs during their
stay and ensure their comfortable
living experience.
Continuously pay attention to user
feedback and strive to improve
service quality.
Luxury Boutique Hotel(Germany)
“The pre-arrival insights helped us personalize check-in for top OTA guests. That alone improved our reviews.“
Urban Hotel Group (Beta User)
“Before Where To Know, we had no way to track how TikTok trends were impacting bookings. Now we know-instantly.“
Luxury Boutique Hotel(Germany)
“The pre-arrival insights helped us personalize check-in for top OTA guests. That alone improved our reviews.“
Urban Hotel Group (Beta User)
“Before Where To Know, we had no way to track how TikTok trends were impacting bookings. Now we know-instantly.“
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From fragmented guest reviews to strategic intelligence.
All in one powerful platform.
A product by Where to know Insights GmbH, Berlin, Germany · HRB 275003 B · © 2025 Where To Know, All Rights Reserved.