Where to Know - Al meets hospitality

Turn reviews into revenue

From booking to post-stay

Where to Know as the intelligent guest experience analyzer tailored for your hotels

See It in Action

Product Value Summary

What you gain from using Where to Know

Save time

Save time with auto review

analysis

Increase income

Boost revenue by identifying

actionable insights

AI tracking

Leverage AI-powered guest

sentiment tracking

Whole journey

Monitor the full guest journey,

from pre-booking to post-stay

Why We Built Where To Know

Where to Know began with two co-founders brought together by a shared passion for hotels and hospitality. We met as frequent travellers, bonded over loyalty programs and elite upgrades -and quickly realized something was missing in the guest experience cycle

Across thousands of hotel stays in over 70 countries, we saw the same problem again and again: meaningful guest feedback was often missed, buried, or scattered across platforms.

We knew there had to be a better way

With roots in global finance at ever core and enterprise tech at Oracle, we combined our strengths to build something new – a platform that helps hotels truly hear what guests are saying, across reviews, social media, and more.

Where to Know turns feedback into insight - and insight into action - so hotels can create the experiences guests actually want.

Inside the Platform: Intelligence Snapshots

Customer Journey / What We Cover

01

BOOKING

Verify the guests' reservation

information to ensure the accuracy of

the hotel reservation.

02

STAY

Track the guests' needs during their

stay and ensure their comfortable

living experience.

03

Post-Stay

Continuously pay attention to user

feedback and strive to improve

service quality.

What Our Early Users Say

Front Office Lead

Luxury Boutique Hotel(Germany)

“The pre-arrival insights helped us personalize check-in for top OTA guests. That alone improved our reviews.“

Director of Marketing

Urban Hotel Group (Beta User)

“Before Where To Know, we had no way to track how TikTok trends were impacting bookings. Now we know-instantly.“

Front Office Lead

Luxury Boutique Hotel(Germany)

“The pre-arrival insights helped us personalize check-in for top OTA guests. That alone improved our reviews.“

Director of Marketing

Urban Hotel Group (Beta User)

“Before Where To Know, we had no way to track how TikTok trends were impacting bookings. Now we know-instantly.“

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Where To Know?

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From fragmented guest reviews to strategic intelligence.

All in one powerful platform.

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A product by Where to know Insights GmbH, Berlin, Germany · HRB 275003 B · © 2025 Where To Know, All Rights Reserved.