Guest intelligence for luxury & upper-upscale hotels

Your guests already told you what to fix.

Every review, on every major platform, in every language your guests write — yours and your competitors'. Where to know reads them all and tells each team what to do next.

Hotel Innovation Award 2025 WinnerWinner · Hotel Innovation Award 2025
Cleanliness Service Location Room F&B Value
Where to know
Replyanswer every guest, in their language
Fixroute each issue to the team that owns it
Benchmarksee where you stand against the comp set

Your guests write thousands of words about you every month. Most of it is never read by the people who could fix it.

+15%increase in bookingsClient average, 2026
4 – 6hrssaved per week, per property
0reviews left unread
Every aspect of the stay — cleanliness, service, location, rooms, F&B and value — read in one place and turned into three things you can act on.
Why we are different

A market radar, not an internal mirror.

Your current toolsTell you your own score.
8.6Your hotel
Your reviews, your trend, your rating. Useful — but it can't tell you why guests chose the hotel across the street.
Where to knowTells you what guests say next door.
You
Competitor A“Best rooftop in town”
Competitor B“Breakfast queue again”
Competitor C“Rooms feel dated”
What your comp set's guests love, what they complain about — and where that leaves you an opening.
How it works
01 · Listen

Every voice. One place.

Booking.com, Google, TripAdvisor, Agoda, Trip.com and more — read the moment reviews arrive, in whatever language your guests write.

Review Emotion
Incoming · Hotel AuroraSample dataLive
THAgoda · Thaiพนักงานบริการดีมาก ห้องสะอาด
DEBooking.com · GermanFrühstück super, aber lange Wartezeit.
CNTrip.com · Chinese位置很好,房间有点旧。
GBGoogle · EnglishCheck-in took over 40 minutes.
ITTripAdvisor · ItalianPersonale gentilissimo, torneremo.
02 · Understand

Where you win. Where you don't.

Thousands of comments become a few clear signals — against your comp set, across every property you run.

BenchmarkBrand PortfolioF&B Intelligence
Hotel Aurora vs comp setSample dataYouCompetitors A–C
ServiceAhead
BreakfastBehind
CleanlinessOn par
ValueOn par
03 · Act

Every issue has an owner.

Each recurring issue becomes a Case: one department, one owner, one deadline. It closes when guests stop mentioning it — not when someone ticks a box.

AI ReplyAction Plan
Cases · Hotel AuroraSample data
Food & beverageIn progressDue FriMKShorten the 8:00–9:00 breakfast queue
Front officeResolvedGuests stopped mentioning itJLPre-assign rooms for late arrivals
HousekeepingOpenDue 15 NovSRRefresh bathrooms on floor 4
AI12 replies draftedReview

One platform, from review to resolved.

Review EmotionHear how guests feel, not just what they score.
BenchmarkKnow where you stand against the hotels next door.
Brand PortfolioHold every property to the same standard.
F&B IntelligenceEvery outlet, every menu, every mention.
AI ReplyThoughtful replies, in your voice, in seconds.
Action PlanEvery issue routed to an owner — closed when guests notice.
Staff mentions

Your guests know your team by name.

Every colleague a guest names — on any platform, in any language — grouped by department for Monday's briefing.

Why staff mentions matter for retention →
AAnaBreakfast · Food & beverage “Ana remembered on our first morning that our daughter has a nut allergy, and checked the pastries with the kitchen every day after.” Booking.com · English

Nothing to install. Nothing to integrate.

Live in days.Your first briefing arrives before the next GM meeting.
Public data only.We work from published guest reviews. No guest records leave your systems.
No PMS. No IT ticket.Nothing to connect, nothing to maintain, nothing for IT to approve.
Not ready for a demo?

Get a sample briefing for your property.

A short guest intelligence briefing, the kind our clients read every month. Sent to your inbox.

Questions GMs ask us.

Days, not months. We work from public review data, so there is no PMS integration, no data export and no IT ticket.

See it with your own reviews.

A 30-minute walkthrough using your property's real guest feedback — and your comp set's. No slides, no obligation.

— Where you stand against the hotels next door— How your teams would use it day to day— The right setup for one property or a portfolio
We'll reply with times that suit you.